Misrepresentation of the worst kind?

I was in Salt Lake City this week, walking back from dinner I spotted a car with ‘Salt Lake City Water’ on the side. So what you say? It was the tagline underneath that got me:

 

‘Partial Zero Emission Vehicle’

 

How on earth did someone manage to come up with such a misleading, disingenuous statement? Do you have more examples – I’d love to hear them.