The Truth About "Brand"!
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'emotional'.
This is the element of the brand that tugs at the heartstrings, our aspirations, our hopes and desires. It is more about feelings than logic. It also involves the 'personality' of the brand - for example is it a fun brand (e.g. Virgin), or a serious, staid, solid brand like Merrill Lynch?
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Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'emotional'.
This is the element of the brand that tugs at the heartstrings, our aspirations, our hopes and desires. It is more about feelings than logic. It also involves the 'personality' of the brand - for example is it a fun brand (e.g. Virgin), or a serious, staid, solid brand like Merrill Lynch?
Back
