The Truth About "Brand"!
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'image'.
The amalgam of all the elements in the definition that a marketing or brand manager seeks to shape and hone in a combination that accords with the corporate goals and brand persona desired. I think of it as developing the personality, habits and behaviors of a child to become a rounded, likable, well balanced, contributing member of society.
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Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'image'.
The amalgam of all the elements in the definition that a marketing or brand manager seeks to shape and hone in a combination that accords with the corporate goals and brand persona desired. I think of it as developing the personality, habits and behaviors of a child to become a rounded, likable, well balanced, contributing member of society.
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