The Truth About "Brand"!
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'proprietary'.
The Brand is owned and managed as property. It will usually have some tangible forms such as a trademark, a logo, trade dress - for example a restaurant's combination of style, color and decoration.
But remember that person! It isn't necessary to have any of these to constitute a brand that can be owned and managed.
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Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'proprietary'.
The Brand is owned and managed as property. It will usually have some tangible forms such as a trademark, a logo, trade dress - for example a restaurant's combination of style, color and decoration.
But remember that person! It isn't necessary to have any of these to constitute a brand that can be owned and managed.
Back
