The Truth About "Brand"!
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'visual'.
This is the look & feel of a brand. Often in the form of a trademark, a servicemark, logo, trade dress - for example a restaurant's combination of style, color and decoration - or design rights.
It is often the most recognizable form of a brand, and hence the confusion (brand = logo or mark) referred to earlier.
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Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
'visual'.
This is the look & feel of a brand. Often in the form of a trademark, a servicemark, logo, trade dress - for example a restaurant's combination of style, color and decoration - or design rights.
It is often the most recognizable form of a brand, and hence the confusion (brand = logo or mark) referred to earlier.
Back
