How to delight with a boring old product….

How can you exceed expectations when your product is a commodity?

Like a car parking garage?

How about $7 a day (downtown central Austin) “we add a dollar at weekends, sorry”? Personable attendants, and a ticket that gets you three ‘in and outs’ per day.

Amazing.

Now what can YOU do for what seems like a boring, mainstream product?

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