I went to by a chest belt for heart rate monitor at my local bike shop a couple of weeks ago. As well as offering to loan me his own personal item till an order came in, Justice offered advice and guidance on the best way to use it.
We chatted, and by the time I’d finished, I came out with a new Garmin Edge bike computer (I’ll write more about the horrible experience with Garmin’s site later). I was happy, added Wheels of Justice to 4Square and was on my way.
This week in the mail I get this:
What a fantastic piece of reinforcement of my purchase and a personal way to emphasize their personal service and support.
What could your business use a hand written note for?