I got a New Year (notice the singular!) email from a friend “Write about why not to buy email lists, I’m swamped with spam offering them.”
This results from a lunch conversation about the value of, inter alia, PR and email lists in today’s world.
I have strong views on both, but Andy Sernovitz beat me to one of my hot button topics – PR.
I can’t say it better than Andy’s latest blog. Thanks Andy. The simple message is: know where your marketing dollars are being spent. You do, don’t you? And how effective that spend is?