I love smart advertising, smart means that I WANT to watch it, not have to be forced to ingest it.
Does your advertising get searched out? If not, how could you change it so it does?
For context, here is the original Mercedes Benz advert. You should watch this first – and it is a very good ad in it’s own right!
And here is Jaguar’s extremely smart response.
Even if you don’t run TV ads, the idea of producing content that engages and (sometimes) amuses is a good one to adopt.