Are we there yet?

I’m an avid participant in an email list that notionally discusses the works of Patrick O’Brian – especially the Aubrey & Maturin series of books.

Advertising in the 21st Century

The latest “ruse” they have employed is to get actors to speak about products as part of the script….Jay Rosen talks in ‘People Formerly Known as the Audience’ about the shift in power and that once control is ceded to ‘the masses’ it cannot be regained…. So compelling ads are not enough – there needs to be some good hook.Also, in the Mac spoof noted above, the company Truenuff included a link along with all the spoof ads.