I’m an avid participant in an email list that notionally discusses the works of Patrick O’Brian – especially the Aubrey & Maturin series of books.
All Our Yesterdays – Trade Shows
It was a case of recalling all my past learning and trying to formalize that so that we made the investment worthwhile.In the middle of the planning, I attended macWorld in San Francisco…. I’ll focus on the sins I saw:* I’m a big Tivo fan and TivoToGo has just been announced for the Mac.
Advertising in the 21st Century
The latest “ruse” they have employed is to get actors to speak about products as part of the script….Jay Rosen talks in ‘People Formerly Known as the Audience’ about the shift in power and that once control is ceded to ‘the masses’ it cannot be regained…. So compelling ads are not enough – there needs to be some good hook.Also, in the Mac spoof noted above, the company Truenuff included a link along with all the spoof ads.