Marketing for the Third Millennium
Real Results, Real Value, Real Quick
Peet’s has a great system for its coffee card; when you put at least $20 credit on it, you get a $1 discount. Not much, but a token that, at least for me, is a good way of saying ‘Thanks’. However, adding credit at the same time as buying coffee seems fraught! I’m not sure…
I have had this love hate relationship with Merrill for some years. I went to them after a long and arduous search to find an advisor and money manager who seemed capable, professional and we wanted to work with. We met, and liked Len in the San Francisco office and we gradually built a portfolio…
Starbucks & Peet’s – Compare & ContrastWe used to have this horrible expression ‘Eating your own dogfood“.
It turns out that eFax can actually cancel an account AND I discovered a credit on my credit card account – I assume for the two months it had left to run.Good job!
Email, Adobe’s PDF, messaging and devices like the Fujitsu Scansnap make fax – plus the fax spam that I get – a medium of the past…. Maybe eFax has a nice ‘annuity’ revenue I stuck with eFax for the same reason many customers do with such services: – it was easier to just renew than to fill in complex forms about the spam, or to cancel for that odd time when I DID use fax.
Then after I reserved the only seats available, in the back, they abandoned the seta reservations and refused to do anything about it…. They moved me over at the same status as I had with United (I just showed my mileage statement) and I have been there, happily, ever since.
We are planning to visit our friends who retired from Microsoft last week and are off to live in Rome for a year.I haven’t travelled much this year, so my Platinum Executive status will evaporate at the end of this year…. Book our tickets on the web, then call back and apply the upgrades.
I’ve commented on my satisfaction with Bose (and triggered comments to the contrary from others!)
Once again, I’m reminded that people are the most obvious – perhaps the most critical – touchpoint an organization has with its customers.I opened my new ‘upgraded’ Amex card today, to discover that the card had a new account number on it…. But the hassle of changing all the places and payments that are registered to my old account number was just too daunting.With a heavy feeling of dread, I call the customer service number.
Once again, life shows how good people make the difference. Compare and contrast as the marketing exams used to say….Those of you following the KQED saga will know that I spent most of this year trying to get our local PBS station to pay attention.