Marketing for the Third Millennium
Real Results, Real Value, Real Quick
I hope he gets to the whole of the user experience (rather than just the – important – aspect of design), as tech is the area that needs it more than most. Design needs to be applied to the WHOLE user experience – from start to finish – in the same manner as the product and the packaging.
It turns out that eFax can actually cancel an account AND I discovered a credit on my credit card account – I assume for the two months it had left to run.Good job!
We are planning to visit our friends who retired from Microsoft last week and are off to live in Rome for a year.I haven’t travelled much this year, so my Platinum Executive status will evaporate at the end of this year…. Book our tickets on the web, then call back and apply the upgrades.
Companies – and marketers – exist to profitably meet the needs of their customers.
I’ve commented on my satisfaction with Bose (and triggered comments to the contrary from others!)
Actually, they draw the boundaries a little differently ‘Tow topics: the works of Patrick O’Brian and everything else’.The list is packed with interesting people who have a range of backgrounds and expertise (they can sometimes be a little intimidating, not for nothing are they known as the “All Knowing List”) but who are also amusing, fun, erudite and inspiring.One who contributes a great deal is Gary Sims, a California engineer and desert dweller with a background in – amongst other things involvement in developing the GPS system…. As the car begins to fall toward a runway with a target painted on it, another coupe begins to accelerate down the runway.They are converging as this script is read:“Gravity will propel this Lexus IS over 4,000 feet in a matter of seconds.” [camera shifts to car on ground]“*This* Lexus IS will attempt to cover the same distance even faster.”[car on ground passes target just before the falling car impacts.]
Once again, I’m reminded that people are the most obvious – perhaps the most critical – touchpoint an organization has with its customers.I opened my new ‘upgraded’ Amex card today, to discover that the card had a new account number on it…. But the hassle of changing all the places and payments that are registered to my old account number was just too daunting.With a heavy feeling of dread, I call the customer service number.
Whilst quality is OK on my MacBook, I wanted the best I could get on business calls, and that means a handset. I researched and USRobotics do a USB handset AND – critically – provide Mac compatible drivers – most manufacturers don’t.So I order the handset via Amazon – it’s actually a merchant called Amperor Direct, but no matter.
As regular readers will know, I’m an avid customer of Amazon I love the books section and buy most from there. I do however, buy other things through merchants there form time to time.As you may know, the buyer is asked to comment on the purchase after the event.
They claim “At Magnolia, we provide an exceptional experience from the moment you walk through our doors. Our stores feature comfortable demonstration rooms, knowledgeable consultants and premium brands that deliver outstanding performance.”So I strolled!