Marketing for the Third Millennium
Real Results, Real Value, Real Quick
Apple are the master storytellers and they DO do it with video more than most other organizations (and yes, I am a fan boy, I’ll be picking my iPad up at 9AM tomorrow). … The (rumored) sales Figure was over $75million in the weekend it was available to order. So let’s hope that OgilvyOne do a bit more to develop sales skills in the wider world than a flashy piece of PR.
I’ve talked a lot about the Golden Rule – ‘treat others as you wish to be treated’ (what my mum used to quote, from the Water Babies I seem to recall “Mrs. Do As You Would Be Done By’) – because it seems to me to be the fundamental ethical plank for all businesses. Or…
I collected mail from a PO box today and was once again struck how many people did what I did. I struggled to get the mail out of the small box; not because there was a lot of mail in there, simply because of all the unsolicited brochures, mailers, junk flyers etc. … There are big tables and very large trash bins, as far as I ca see only to serve to sort the wheat from the chaff and to dump the chaff. … is when the recipient sorts through to ensure that there is no real mail in the middle of this stuff.
Has to be the most truthful adverting I have seen for a while….. 
Now you start to understand my sense of humor …..
I was in the UK this week – I’m always fascinated to watch the TV ads and see the differences in approach between the UK and the US. One ad that really grated was a Renault car ad – it will become clear why! The premise of that ad is a tour bus taking visitors…