However, I do think that the poor product marketers responsible for Quaker Instant Oatmeal have had to carry this a little too far – something you never thought you would hear me say! … It struck me how different the two – at first glance – similar product packages were and I wondered if this was legal advice at work, or whether someone in the product department was being overzealous.
Smart Marketing Bose
They are a nice device and work well on aeroplanes (I got them after leaving TWO pairs of in ear noise-reduction headsets on aircraft inadvertently – never to be seen again).
…And it is clear that if you can get customers to try – especially when corralled for a long time in a perfect trial environment – they will buy.
Renault in Los Angeles
I was in the UK this week – I’m always fascinated to watch the TV ads and see the differences in approach between the UK and the US. One ad that really grated was a Renault car ad – it will become clear why! The premise of that ad is a tour bus taking visitors…
How do YOU treat YOUR trapped customers?
Since I set up in business on my own, I’ve had an office at my photographic studio. When I moved in, there was no phone or internet service, so I scouted around. In short, I went with Comcast, they had a deal on, $21 for six months and $45 thereafter (more on THAT later), which…