How about $7 a day (downtown central Austin) “we add a dollar at weekends, sorry”? Personable attendants, and a ticket that gets you there ‘in and outs’ per day.
How to delight with a boring old product….
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Tag: Product
We are REALLY sorry, now about that hard sell?
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Some weeks ago I received the attached message and new credit card form Citicards: 
I was not happy to hear that my personal data may have been compromised, but at least I live in a State that requires that a company tell me when such an event happens. In too many places that is still not the case and such an event can be quietly forgotten, more than six years after California became the first state to require such disclosure. … If one of my clients is ever in that situation my advice is to apologize, be contrite and ask what the company can do to make amends. … And to add insult to injury, I can no longer download transactions from my Citicard account into Quicken which I use for my business and personal finances. 12 weeks later, I still can’t.
Where is YOUR advertising dollar going?
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I collected mail from a PO box today and was once again struck how many people did what I did. I struggled to get the mail out of the small box; not because there was a lot of mail in there, simply because of all the unsolicited brochures, mailers, junk flyers etc. … There are big tables and very large trash bins, as far as I ca see only to serve to sort the wheat from the chaff and to dump the chaff. … is when the recipient sorts through to ensure that there is no real mail in the middle of this stuff.
Your mother is watching you…….
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He recently posted a very good way for ALL of us to think about our actions whether marketing or not. You can read the article here: Act like your mum is watching you Now if only we could get drivers to adhere to this principle too!
Truth in all its Glory!
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However, I do think that the poor product marketers responsible for Quaker Instant Oatmeal have had to carry this a little too far – something you never thought you would hear me say! … It struck me how different the two – at first glance – similar product packages were and I wondered if this was legal advice at work, or whether someone in the product department was being overzealous.