Selling Bricks

Apple are the master storytellers and they DO do it with video more than most other organizations (and yes, I am a fan boy, I’ll be picking my iPad up at 9AM tomorrow). … The (rumored) sales Figure was over $75million in the weekend it was available to order.    So let’s hope that OgilvyOne do a bit more to develop sales skills in the wider world than a flashy piece of PR.