Marketing for the Third Millennium
Real Results, Real Value, Real Quick
We chatted, and by the time I’d finished, I came out with a new Garmin Edge bike computer (I’ll write more about the horrible experience with Garmin’s site later). … This week in the mail I get this: 
What a fantastic piece of reinforcement of my purchase and a personal way to emphasize their personal service and support.
He recently posted a very good way for ALL of us to think about our actions whether marketing or not. You can read the article here: Act like your mum is watching you Now if only we could get drivers to adhere to this principle too!
As it happens I was driving – via the Mojave desert and a few days of photography on the way down, and Yosemite for more pictures on the way back (you can see the results at www.brearleyphoto.com) and so chose my arrival to coincide with a drive through the Mojave National Preserve. … I get that she was completing something for the previous guest, but no greeting, no smile, no ‘I’m sorry, this is going to take me a moment’, I stood there, ignored whilst the people after me who were ushered to other clerks departed for their rooms.
This of all relationships was the most personal and close to home – my entire financial data and life – was simply passed on to someone I didn’t know – and I was told after the event. … I got a (very) strangely written form letter – it didn’t say so, but I got the impression that they were being obliged to close down by Ford – which said that there were two alternative Ford dealers close by.
Since I set up in business on my own, I’ve had an office at my photographic studio. When I moved in, there was no phone or internet service, so I scouted around. In short, I went with Comcast, they had a deal on, $21 for six months and $45 thereafter (more on THAT later), which…