I collected mail from a PO box today and was once again struck how many people did what I did. I struggled to get the mail out of the small box; not because there was a lot of mail in there, simply because of all the unsolicited brochures, mailers, junk flyers etc. … There are big tables and very large trash bins, as far as I ca see only to serve to sort the wheat from the chaff and to dump the chaff. … is when the recipient sorts through to ensure that there is no real mail in the middle of this stuff.
Where is YOUR advertising dollar going?
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