Wow Marketing

We chatted, and by the time I’d finished, I came out with a new Garmin Edge bike computer (I’ll write more about the horrible experience with Garmin’s site later). … This week in the mail I get this: Wheels of Justice mailer 1 WoJ2.png What a fantastic piece of reinforcement of my purchase and a personal way to emphasize their personal service and support.

United Parcel First Class Service?

Modest, fairly trivial things such as Christmas Crackers (American readers, check the web to see what you are missing!) and in return I sent a Yosemite images DVD and, wait for it, Bear Poop (it’s a candy, actually) and an Alessi bottle opener (aren’t you glad you are NOT on my gift list?). … I wondered how much a first class ticket is, surely it’s not as much (per pound) as that? … So with a bit of rounding here and there, I conclude that UPS were intending to ship my package in first class.

Living Your Values

I was fortunate to be involved in a (still closed) social network in support of Seth’s latest book “Tribes: We Need You to Lead Us” and there was, as you might expect, a local Bay Area group. … Seth not only knew that this group was meeting (out of 5,000 participants in the network) but took the trouble to make sure he had the host’s number and called to congratulate and encourage us.

It’s the Experience……

As it happens I was driving – via the Mojave desert and a few days of photography on the way down, and Yosemite for more pictures on the way back (you can see the results at www.brearleyphoto.com) and so chose my arrival to coincide with a drive through the Mojave National Preserve. … I get that she was completing something for the previous guest, but no greeting, no smile, no ‘I’m sorry, this is going to take me a moment’, I stood there, ignored whilst the people after me who were ushered to other clerks departed for their rooms.

Can you give your customers away?

This of all relationships was the most personal and close to home – my entire financial data and life – was simply passed on to someone I didn’t know – and I was told after the event. … I got a (very) strangely written form letter – it didn’t say so, but I got the impression that they were being obliged to close down by Ford – which said that there were two alternative Ford dealers close by.