We have said that marketing is simple, but what is the strict definition of marketing?

The Chartered Institute of Marketing says this:”Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

As the CIM themselves say, it’s a bit of a mouthful – we think it’s a little too terse to be helpful for most businesses. There is a good, full explanation here.

In our view, Marketing means defining and delivering a product that customers want in a way that makes money for the you (we call this the Brand Promise).

EngimaConsult helps you understand customer needs, define products, work out how to deliver, support and service your products – profitably.

We also help you understand the gap between what YOU think your Brand Promise is and how your customer’s see you and experience your company, products and your brand.

We excel at putting the customer’s hat on and helping you understand how you look to them (and why!).

Finally, we help you plan and execute programs to make your brand promise real, and to identify and fix any gaps though, for example, customer groups or councils.