Lexus – Truth in Advertising?

Actually, they draw the boundaries a little differently ‘Tow topics: the works of Patrick O’Brian and everything else’.The list is packed with interesting people who have a range of backgrounds and expertise (they can sometimes be a little intimidating, not for nothing are they known as the “All Knowing List”) but who are also amusing, fun, erudite and inspiring.One who contributes a great deal is Gary Sims, a California engineer and desert dweller with a background in – amongst other things involvement in developing the GPS system…. As the car begins to fall toward a runway with a target painted on it, another coupe begins to accelerate down the runway.They are converging as this script is read:“Gravity will propel this Lexus IS over 4,000 feet in a matter of seconds.” [camera shifts to car on ground]“*This* Lexus IS will attempt to cover the same distance even faster.”[car on ground passes target just before the falling car impacts.]

Amex deserve their repution

Once again, I’m reminded that people are the most obvious – perhaps the most critical – touchpoint an organization has with its customers.I opened my new ‘upgraded’ Amex card today, to discover that the card had a new account number on it…. But the hassle of changing all the places and payments that are registered to my old account number was just too daunting.With a heavy feeling of dread, I call the customer service number.

KQED The Final Frontier…..

Once again, life shows how good people make the difference. Compare and contrast as the marketing exams used to say….Those of you following the KQED saga will know that I spent most of this year trying to get our local PBS station to pay attention.

Bait and Switch at its worst….

Whilst quality is OK on my MacBook, I wanted the best I could get on business calls, and that means a handset. I researched and USRobotics do a USB handset AND – critically – provide Mac compatible drivers – most manufacturers don’t.So I order the handset via Amazon – it’s actually a merchant called Amperor Direct, but no matter.

Tracks Are Dangerous!!!

I’m a fan of Michael Robertson – I subscribe to his ‘Michael’s Minute’ and admire his drive to break the status quo and agree with many of his articles. Interestingly, as I realize when writing this, I have subscribed to only a few of his companies services and not stuck with them, why is that?

Send your prospect away….

They claim “At Magnolia, we provide an exceptional experience from the moment you walk through our doors. Our stores feature comfortable demonstration rooms, knowledgeable consultants and premium brands that deliver outstanding performance.”So I strolled!

Amazon Unbox – Copyright really does rule?

I have talked before about Amazon’s Unbox movie download service – primarily about the usabilty of the service at the Amazon end – before…. Once you start to watch the download, it’s available for 24 hours to watch as often as you wish (one niggle, it’s actually 24 hours minus the running time of the movie).