graham – Page 6 – Marketing for the Third Millennium

Ford comes up trumps – or people matter most…..

Posted on April 24, 2007April 5, 2016 by graham

I’ve just finished a “thank you” letter to the dealer’s service agent who has, he said with crossed fingers, etc, etc., finally fixed my car. Copied to the General Manager of course.An update.It got worse, much worse…. They replaced TWO more coils, at a much (and I do mean much) reduced rate, and that seemed reasonable to me.Each day the car was in, Jack called with a status update, even when there was little positive he could say.

KQED – the tale continues…..

Posted on April 14, 2007April 5, 2016 by graham

But every time I have the slightest doubts, they manage to reinforce that they are at least as bad, if not worse, as I portray them.After my previous two experiences (documented earlier in this blog), this week I got a letter…. I open the letter.“Dear Mr. Graham BirdOn behalf of all of us at KQED, I want to thank you for your continued support.

Amazon’s Unbox and Tivo

Posted on March 30, 2007May 17, 2016 by graham

I’m on The Tivo subscriber’s email list and they recently sent out a notification that I could now download from Amazon’s Unbox and have the program show up on my Tivo.Sounded good!… Boy was I wrong!Whilst I have always liked Amazon – and spend a significant amount of money there each year – their new services lack the ease of use and intuitiveness that I have come to love.

Are we there yet?

Posted on March 23, 2007April 5, 2016 by graham

I’m an avid participant in an email list that notionally discusses the works of Patrick O’Brian – especially the Aubrey & Maturin series of books.

Upselling – Pressure or Pleasure?

Posted on March 16, 2007April 5, 2016 by graham

Last week I took my car in for a 35,000 mile service.

KQED: Non Profit update…..

Posted on March 5, 2007May 17, 2016 by graham

I decided not, and resolved to grovel if I got a response fro their General Manager….Well, I got something, but not what I was hoping…… Last week a letter arrived stating that they hadn’t heard from me (translation – ‘you haven’t sent any money’), which is patently untrue, I sent a detailed letter.

Sometimes cries are heard….

Posted on February 16, 2007May 17, 2016 by graham

In my new non-corporate life I spend two days a week making a living as a photographer and fine artist (links are on the right of the page). That’s the theory anyway!I purchased an essential tool at the end of last year, Epson’s new 3800 Pro printer.

Not for profits have a ‘Brand Promise’ too……

Posted on February 3, 2007April 5, 2016 by graham

As a restrained Brit, it’s hard to get a severe reaction from me, but our local NPR station KQED managed that at the end of last year.

Finding the Ideal Phone Company – Virgin Mobile

Posted on January 23, 2007May 17, 2016 by graham

I’ll cut to the quick. Unusual for me, I know.

All Our Yesterdays – Trade Shows

Posted on January 12, 2007April 5, 2016 by graham

It was a case of recalling all my past learning and trying to formalize that so that we made the investment worthwhile.In the middle of the planning, I attended macWorld in San Francisco…. I’ll focus on the sins I saw:* I’m a big Tivo fan and TivoToGo has just been announced for the Mac.

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